The Pink Ribbon Cup (PRC) is an annual fundraising event for the National Breast Cancer Foundation held at Caulfield Racecourse. With a long-standing ten-year relationship PRC required a full digital service experience to market and sell the event online.
The outcomes included digital communications for email marketing (EDMs), social media, ticketing and a responsive website that facilitated payment processing on mobile, tablet and desktop. Post event analysis was provided for each digital communication. The results saw the event at max capacity (1,000) seven out of ten years.